Interesting Link: Improving your Powers of Persuasion

Bonus link for Christmas:

http://blogs.wsj.com/atwork/2012/12/21/improve-your-powers-of-persuasion/

Parminder Bahra of the Wall Street Journal interviews Steve Martin (no, not that one) about the power of peer pressure as a persuasion tool (i.e.  all of your neighbors are doing x...)

Have a Merry Christmas and Happy New Year, everyone!

Interesting Link: Failed New Year's Resolutions

As the last person with a print subscription to Newsweek, I though I would share an article I ran across. It's about New Year's resolutions, and motivation in General.  The Author, Oliver Burkeman, theorizes that the self-help industry is based on (and requires) our difficulty making major changes.   He mentions the idea of willpower as a finite resource, and proposes "small wins", or ridiculously minor goals, as a way to make progress while not tapping into the willpower reserve.

Interesting Link: Back to Work

Now that my musical tastes are pretty much stuck in my early-90s college era, I've found myself gravitating more toward podcasts for entertainment.  One that I've found particularly interesting/entertaining is Back to Work.  The hosts are Dan Benjamin, who is the Rupert Murdoch and common thread of the 5by5 Network and acts as the straight man to Merlin Mann, who made a name for himself in the productivity arena.  I had been a casual follower of some of Merlin's earlier work, like 43 Folders and stumbled across this show by happy accident.

The basic format of the show is a collection of tangents with a theme/topic thrown in at some point.  Dan and Merlin let their geek flags fly proudly, discussing Star Wars, Comic Books and Software Development Tools with equal ease.  The side discussions are entertaining on their own, and the hosts bring their own insightful and often counter-intuitive views on various life topics like persistence, productivity, etc.  They tend to be long shows (90 minutes is not uncommon), and riddled with inside jokes, but are definitely worth a listen.

Book Report: Carrots and Sticks

In the spirit of trying to re-kindle my blogging and do more reading, I'm going to start doing periodic "Book Reports" on topics I find interesting.

One of the topics I've always found interesting is What Motivates Us.  I'm still holding out some hope that there's some secret button I can push on myself to motivate me to lose weight, save money, and launch my career ad Football Player/President/Astronaut.  I've taken a crack at a motivation theory myself, base on my own observation and experience.

In his book Carrots and Sticks, Ian Ayres presents a more refined view of how incentives motivate our actions.   He pulls a lot of his ideas from Behavioral Economics and backs up his ideas with experimental results. He's also the co-founder of StickK.com, which uses these principles to help people reach goals. (He does make a point of mentioning his site, but not to the degree that the book reads as a commercial..)

Main points:

(of course the book has a lot of examples and explanation not covered here)

• Because we have time-inconsistent preferences, we place a larger value on things we can enjoy now, as opposed to more of the same in the future (aka Hyperbolic Discounting).  This goes beyond rational discounting.  This difference is larger the closer to the actual "now" the decision is made, and is generally regretted after the fact.
• Your present self (who wants to lose weight, save money, etc.) is often at odds with your future self (who makes the decision to have dessert, buy unneeded shoes, etc.)
• Commitment devices (like a large cash penalty for "cheating") can take bad options away if set up correctly.
• Anti-incentives, such as the famous Zappos offer to pay their trainees to leave, can create a greater commitment for those who turn it down.
• Penalties are usually more cost effective that rewards, as they don't require payment normally and people count losses more heavily than gains of the same amount.
• People have a strong urge to conform to what others do.  This can be used as an incentive.
• We have a finite supply of willpower, but this can be increased through "exercise".
• We have a limited capacity to change, but resetting our "normal" can be the basis for further changes.

My opinion:

I think this book is somewhat underrated based on the Amazon reviews.  It covers a lot of the same ground as Daniel Pink's Drive, but on a more personal level.  I would recommend it.